MINAT BELI PADA MARKETPLACE UNICORN DI INDONESIA : TOKOPEDIA DAN BUKALAPAK

Abstract

Online sales (E-Commerce) in Indonesia are experiencing very rapid
development. One of the factors that increasingly increases online sales is the
marketplace that has high trust and credibility in the minds of consumers. Marketplace
players in Indonesia from domestic and abroad. From within the country who have been
successful as start ups who have reached the Unicorn level, namely Tokopedia and
Bukalapak. At present consumer behavior in shopping has undergone many changes.
This study aims to analyze differences in buying interest in Tokopedia and Bukalapak.
This research method is descriptive with comparative research types. The technique used
in sampling is accidental sampling. Independent Sample t-Test to determine differences in
buying interest. The results showed that the Tokopedia and Bukalapak marketplaces had
no difference in buying interest.