STRATEGI PENCITRAAN CALON BUPATI SUMENEP KH. A. BUSYRO KARIM PERIODE 2010-2015

Abstract

The strategy of public relations candidateregentin mass media, to raise positive image important, because can be one factor to get wins regent election. Strategy has to map every mass media according to basic segmen targed audience or reader or listener. The map has to do to distribute the messages and campaign content.  

The strategy has to do to journalist in the field as personal approach and also has to do to company or redactor in the office. So get high impact to candidate and influence to public votters. So strategy needs to good management, include planning, actualizing, controlling, and evaluating.