Journal MISSY (Management and Business Strategy)

PERAN SERVANT LEADERSHIP, KEPERCAYAAN DAN BUDAYA ORGANISASI DALAM MEMPENGARUHI LOYALITAS ANGGOTA

kuswanto kuswanto — 2025-06-28

Members' loyalty to the organization is essential because it has a significant impact on the organization's long-term success and stability because loyal members tend to be more motivated and committed to working well, which can improve the productivity and efficiency of the organization. This study examines the role of servant leadership, trust, and organizational culture in influencing the loyalty of organizational members, with a sample of 127 from a population of 186 PGRI members in Kembangbahu District. A quantitative method was chosen in this study and data collection was carried out by distributing questionnaires in the form of statements and questions that were carefully designed to measure the variables of loyalty, servant leadership, trust and organizational culture. The results of the analysis show that Servant Leadership has a positive and significant impact on the results. Organizational culture has also been proven to have a significant and strong influence and a high level of significance. Meanwhile, Confidence, although showing a positive relationship with outcomes, is not statistically significant at conventional levels, indicating that its effect is weaker and less reliable compared to other variables.

Pengaruh Word of Mouth dan Content Marketing Terhadap Repurchase Intention melalui Consumer Satisfaction sebagai Variabel Intervening

Indah Zulfatul Husna — 2025-06-28

In marketing, companies are required to be able to market the products they produce, so that consumers are interested in making purchases. This research aims to research and analyze the influence word of mouth And content marketing to repurchase intention with consumer satisfaction as an intervening variable. This type of research is quantitative with the population, namely consumers who have made purchases at Seblak Piscok Montok, and the sample in this study was 128 people. The results of this research show that word of mouth And content marketing influence on consumer satisfaction. Word of mouth proven to have an effect on repurchase intention. content marketing has no effect on repurchase intention. Consumer satisfaction influence on repurchase intention. Consumer satisfaction proven to mediate influence word of mouth to repurchase intention as well as consumer satisfaction proven to mediate influence content marketing to repurchase intention.

PENGARUH KOMPENSASI TERHADAP KESEJAHTERAAN PEGAWAI NEGERI SIPIL: STUDI KUANTITATIF DI KANTOR CAMAT TILAMUTA

Syamsinah Syamsinah — 2025-06-28

This research is motivated by observed issues such as absenteeism, tardiness, and low work engagement among employees. The purpose of this study is to examine the influence of compensation on the well-being of civil servants: A Quantitative Study at the Tilamuta District Office. The research method used is a quantitative approach with descriptive and verification techniques. The sample consisted of 34 civil servants who responded to a Likert scale questionnaire. Data analysis was conducted using simple linear regression. The results indicate that compensation has a positive and significant effect on employee well-being (R² = 71.3%, t = 9.300, p < 0.001). The regression equation Y = 3.251 + 0.609X suggests that an increase in compensation will enhance well-being. The findings are consistent with Herzberg’s two-factor theory, which emphasizes the role of compensation in improving job satisfaction and well-being.

PENGARUH DIFERENSIASI PRODUK, INOVASI DAN NILAI TRADISIONAL TERHADAP KEUNGGULAN BERSAING UKM BATIK SUMENEP DIMEDIASI KAPABILITAS PEMASARAN DI TENGAH PERSAINGAN GLOBAL

fathor rahman — 2025-06-28

This study aims to analyze the effect of product differentiation, innovation, and traditional values on the competitive advantage of batik SMEs in Sumenep Regency, with marketing capability as a mediating variable amid global market competition. A quantitative approach was employed using Partial Least Square Structural Equation Modeling (PLS-SEM). The research sample consisted of 125 batik business owners selected through purposive sampling. The research instrument was validated through reliability, convergent validity, and discriminant validity testing. The results show that product differentiation has a significant direct effect on competitive advantage but does not significantly influence marketing capability. Innovation significantly affects both competitive advantage and marketing capability, although the direction of the effect on marketing capability is negative. Traditional values positively influence marketing capability but have a negative direct effect on competitive advantage. Marketing capability demonstrates a strong and significant positive influence on competitive advantage and effectively mediates the influence of traditional values and innovation. These findings highlight the strategic role of marketing capability in transforming internal potential into sustainable competitive advantage. The implication of this study suggests that adaptive and integrated marketing strategies are essential for aligning differentiation, innovation, and cultural values to enhance the competitiveness of batik SMEs in both domestic and global markets.