Journal MISSY (Management and Business Strategy)

Analisis Keterkaitan Pengetahuan Kewirausahaan dan Efikasi Diri Terhadap Minat Berwirausaha Kelas XII SMA Negeri 1 Lamongan

2025-11-20T02:49:10+00:00

This research is motivated by the fact that applying entrepreneurial spirit among high school students is still challenging, as they may not be mentally prepared for the entrepreneurial world. Developing this spirit requires high interest, fostered by entrepreneurial knowledge and self-efficacy. Students' strong interest in entrepreneurship encourages bravery, as they feel empowered to become successful entrepreneurs. This study aims to analyze the relationship between entrepreneurial knowledge and self-efficacy on the entrepreneurial interest of students at SMA Negeri 1 Lamongan. Using a quantitative descriptive approach with questionnaires, the study involved 78 students from grades XII 11 and XII 12. Data collection methods included observation, tests, and documentation. T-test results partially indicate that entrepreneurial knowledge has no significant effect on entrepreneurial interest, while self-efficacy has a positive and significant effect. F-test results simultaneously show that both entrepreneurial knowledge and self-efficacy significantly influence entrepreneurial interest among class XII students at SMA Negeri 1 Lamongan.

PENGARUH RETURN ON ASSET DAN CURRENT RATIO TERHADAP HARGA SAHAM PADA PT. ULTRAJAYA MILK INDUSTRY & TRADING COMPANY TBK PERIODE 2014-20203

2025-11-20T02:49:10+00:00

This study analyzes the effect of Return On Asset (ROA) and Current Ratio (CR) on the stock price of PT Ultrajaya Milk Industry & Trading Company Tbk for the period 2014–2023. The focus is on the extent to which ROA and CR influence stock price fluctuations. The method employed is quantitative, utilizing financial statement data and stock data. Analysis is conducted through descriptive and statistical approaches, including classical assumption tests, multiple linear regression, t-tests, F-tests, and the coefficient of determination (R²). Results show that ROA and CR significantly affect stock prices, with t-values of 33.557 and 11.603, respectively, and an F-value of 569.729. The regression equation Y = 34.40 - 84.28(X1) + 81(X2) indicates ROA has a negative effect while CR has a positive effect. The adjusted R² value of 0.992 explains 99.2% of the stock price variation.

Pengaruh Gaya Kepemimpinan, Motivasi Kerja dan Disiplin Kerja Terhadap Kinerja Karyawan Pada PT. Federal Internasional Finance Cabang Taman Palem Cengkareng

2025-11-20T02:49:10+00:00

This study aims to analyze the influence of Leadership Style, Work Motivation, and Work Discipline on Employee Performance at PT Federal International Finance, Taman Palem Cengkareng Branch. The research employed a quantitative method with a population of 150 employees and a sample of 60 respondents determined using the Slovin formula. Data analysis was conducted using the Partial Least Square (PLS) application. The results show that Leadership Style has a negative and insignificant effect on Employee Performance, with a t-statistic value of 1.298 < 1.967 and a P-value of 0.195. Conversely, Work Motivation has a positive and significant effect on Employee Performance, with a t-statistic of 3.048 > 1.967 and a P-value of 0.002. Similarly, Work Discipline has a positive and significant effect on Employee Performance, with a t-statistic of 4.425 > 1.967 and a P-value of 0.000. Thus, Work Motivation and Work Discipline are proven to be the dominant factors in improving employee performance.

PENGARUH PENGGUNAAN E-WALLET SHOPEEPAY PADA APLIKASI BELANJA ONLINE DAN UANG SAKU TERHADAP PERILAKU MENABUNG SISWA/I SMKN 25 JAKARTA

2025-11-20T02:49:11+00:00

This study aims to determine the effect of the use of Shopeepay e-wallet on online shopping applications and pocket money on the saving behavior of students at SMK Negeri 25 Jakarta. This study uses a quantitative approach, and the sample used is 65 students who use Shopeepay e-wallet from the population of 11th grade students majoring in AKL, MPLB, and BDP in the 2024/2025 academic year. This study uses primary data obtained from questionnaire answers and secondary data. All of this is done with SPSS 23 calculations, that there is a significant partial effect of the use of e-wallet on online shopping applications on students' saving behavior can be seen from the calculated t of 3.642> and the t table is 1.999. Pocket money has a significant effect on students' saving behavior, this is indicated by the results of the t test where the calculated t is 5.984> and the t table is 1.999. Based on the results of the SPSS 23 output, the results of the study on the effect of using the Shopeepay e-wallet on online shopping applications and pocket money on students' saving behavior simultaneously have a significant impact, as shown by the results of the F test with a calculated F value > F table (48.762 > 3.14). The independent variables in this study can explain the dependent variable by 61.1% and the rest is influenced by other components not included in the study.

Keywords : E-wallet, Pocket Money, Saving Behavior.

PENGARUH LITERASI KEUANGAN DAN RISIKO PENGGUNAAN TERHADAP MINAT BERTRANSAKSI MENGGUNAKAN MOBILE BANKING PADA SISWA/I SMK NEGERI 25 JAKARTA

2025-11-20T02:49:11+00:00

This study aims to explore the influence of financial literacy and risk of use on the interest in transacting using mobile banking among students of SMK Negeri 25 Jakarta. The methodology applied in this study is quantitative using multiple linear regression analysis, involving 65 respondents from class XI of the Accounting, MPLB, and Digital Business study programs. The results showed that financial literacy did not have a significant influence on transaction interest (sig. 0.899 > 0.05), while the risk of use showed a significant influence (sig. 0.000 F table 13.667) with a contribution of 30.6%, while the rest was influenced by other factors that were beyond the limits of this study.

Keywords : Financial Literacy, Risk Of Use, Interest in transactions

Pengaruh Kemudahan Penggunaan dan Risiko Terhadap Minat Masyarakat dalam Penggunaan Pinjaman Online di Wilayah Kabupaten Bogor

2025-11-20T02:49:11+00:00

Penelitian ini bertujuan untuk menganalisis pengaruh kemudahan penggunaan dan risiko terhadap minat masyarakat dalam penggunaan pinjaman online di Kabupaten Bogor. Layanan pinjaman online (fintech lending) semakin populer karena prosesnya yang mudah dan cepat, namun masih menghadirkan risiko seperti penyalahgunaan data pribadi, bunga tinggi, dan keberadaan platform ilegal. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 100 responden yang pernah menggunakan atau mengenal layanan pinjaman online. Instrumen penelitian berupa kuesioner dengan skala Likert 5 poin, yang dianalisis melalui uji validitas, reliabilitas, asumsi klasik, regresi linier berganda, uji t, uji F, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa kemudahan penggunaan berpengaruh positif dan signifikan terhadap minat masyarakat (sig. 0,027 < 0,05; β = 0,330). Risiko tidak berpengaruh signifikan (sig. 0,552 > 0,05; β = -0,074). Secara simultan, kedua variabel berpengaruh signifikan terhadap minat masyarakat (sig. F = 0,002 < 0,05) dengan R² sebesar 0,068. Temuan ini menegaskan bahwa faktor kemudahan penggunaan menjadi penentu utama, sementara risiko belum menjadi pertimbangan dominan. Penelitian ini merekomendasikan perlunya peningkatan transparansi, literasi digital, dan perlindungan data pribadi agar penggunaan pinjaman online lebih bijak.

Kata Kunci: Kemudahan Penggunaan, Risiko, Minat Masyarakat, Pinjaman Online

IMPLEMENTASI SOFT SKILL DAN MOTIVASI TERHADAP KESIAPAN KERJA PADA SISWA/I SMKN 25 JAKARTA SELATAN

2025-11-20T02:49:11+00:00

ABSRACT

The aim of this research is to see how soft skills and motivation influence the work readiness of class XI students at SMKN 25 South Jakarta. The background to this research is the high unemployment rate of vocational school graduates, which shows that there is a difference between the competence of graduates and the requirements needed by the world of work. Two important factors that are considered to increase students' work readiness are soft skills and motivation. This research uses a quantitative descriptive approach and collects data by distributing questionnaires to 64 people selected through purposive sampling. Structural Equation Modeling (SEM) based on Partical Least Square (PLS) was used to analyze the data. The SmartPLS application is used to do this. The research results show that soft skills and motivation have a positive and significant effect partially and simultaneously on work readiness. This conclusion shows that improving soft skills and work motivation is an effective strategy for preparing vocational school graduates for the competitive world of work.

Keywords: Soft Skills¹, Motivation², Work Readiness³

PENGARUH FINANCIAL LITERACY DAN LIFESTYLE TERHADAP MANAJEMEN KEUANGAN SANDWICH GENERATION DI JAKARTA SELATAN

2025-11-20T02:49:11+00:00

The sandwich generation in South Jakarta faces dual financial burdens that challenge financial management. This study aims to analyze the effect of financial literacy and lifestyle on financial management. A quantitative method was applied to 370 respondents aged 18–26 using questionnaires and SmartPLS analysis. The results show an R² value of 0.367, indicating that the independent variables explain 36.7% of financial management variation. Hypothesis testing confirmed that financial literacy significantly influences financial management (O = 0.531; T = 7.575; p = 0.000), as does lifestyle (O = 0.204; T = 3.966; p = 0.000). Simultaneously, both variables have a positive effect (O = 0.604; T = 10.149; p = 0.000). The discussion highlights that improving financial literacy plays a more dominant role than lifestyle control in enhancing financial management of the sandwich generation.

Keywords : Financial Literacy, Lifestyle, Finansial Management, Sandwich Generation.

PENGARUH LITERASI KEUANGAN, GAYA HIDUP DAN PENDAPATAN TERHADAP KEMAMPUAN PENGELOLAAN KEUANGAN PRIBADI SISWA/I SMA NEGERI 87 JAKARTA SELATAN

2025-11-20T02:49:11+00:00

This study aims to analyze the effect of financial literacy, lifestyle, and income on personal financial management among students of SMA Negeri 87 Jakarta Selatan. The problem addressed is how these factors influence Generation Z’s financial behavior in managing pocket money. The research applied a quantitative approach using multiple linear regression with 88 respondents. Partial tests show that financial literacy has a significant effect (β = 0.257; t = 3.431; Sig = 0.001), lifestyle has a significant effect (β = 0.599; t = 10.152; Sig = 0.000), and income also has a significant effect (β = 0.027; t = 3.677; Sig = 0.000). The simultaneous test obtained F = 71.248 with Sig F = 0.000 and Adjusted R² = 0.708, indicating that the three variables explain 70.8% of personal financial management variation. These findings highlight the importance of financial literacy and lifestyle control in shaping healthy financial habits.

Keywords : Financial Literacy, Lifestyle, Consumer Behavior, Financial Management, Generation Z.

Indonesia PENGARUH PROFITABILITAS DAN KEBIJAKAN DIVIDEN TERHADAP HARGA SAHAM (STUDI KASUS PT INDOFOOD CBP SUKSES MAKMUR TBK PERIODE TAHUN 2014-2024)

2025-11-20T02:49:11+00:00

This study aims to examine the level of profitability indicated by the ROA ratio affecting stock prices, whether the dividend policy of the DPR ratio affects stock prices, and whether both affect stock prices simultaneously. Reports of total assets, profit/loss, and changes in equity. The object of this study is the stock price of PT Indofood CBP Sukses Makmur Tbk during the period 2014–2024. The type of data used in this study is quantitative data with sources in the form of secondary data, which comes from the financial statements of PT Indofood CBP Sukses Makmur Tbk research data comes from financial reports that can be obtained through the official website of the Indonesia Stock Exchange (IDX). The SPSS Version 23 application was used to conduct this study. The results of the study indicate that profitability has a positive and significant effect on stock prices. Conversely, dividend policy has a negative and significant effect on stock prices. Simultaneous results show that profitability and dividend policy together do not affect stock prices.

Pengaruh Kompetensi Pengurus Terhadap Kesejahteraan Anggota KSU Tangerang Kuat Sejahtera

2025-11-20T02:49:11+00:00

Penelitian ini bertujuan untuk mengetahui pengaruh kompetensi pengurus terhadap kesejahteraan anggota Koperasi Serba Usaha (KSU) Tangerang Kuat Sejahtera. Kompetensi diukur melalui pengetahuan, keterampilan, dan sikap kerja, sedangkan kesejahteraan anggota dianalisis menggunakan lima tingkatan kebutuhan Maslow: fisiologis, rasa aman, sosial, penghargaan, dan aktualisasi diri. Penelitian ini menggunakan pendekatan kuantitatif dengan desain deskriptif-asosiatif. Populasi penelitian adalah 1.551 anggota, dengan sampel 100 responden yang dipilih melalui stratified random sampling. Analisis data dilakukan dengan regresi linier sederhana menggunakan SPSS 25. Hasil penelitian menunjukkan bahwa kompetensi pengurus berpengaruh signifikan terhadap kesejahteraan anggota, dengan nilai signifikansi < 0,001, t-hitung 12,445 > t-tabel 1,66, dan R² sebesar 0,612. Hal ini menunjukkan bahwa semakin tinggi kompetensi pengurus, semakin meningkat kesejahteraan anggota. Penelitian ini mendukung teori kompetensi Edison, Anwar, dan Komariyah (2017) serta teori kebutuhan Maslow (1954).

Pengaruh Struktur Modal terhadap Kinerja Keuangan Pada Perusahaan Sub Sektor Makanan dan Minuman yang Terdaftar di Bursa Efek Indonesia Periode 2021-2023

2025-11-20T02:49:11+00:00

Penelitian ini menganalisis pengaruh struktur modal terhadap kinerja keuangan pada perusahaan subsektor makanan dan minuman yang terdaftar di Bursa Efek Indonesia periode 2021–2023. Permasalahan penelitian muncul dari ketidakselarasan hasil studi sebelumnya mengenai pengaruh utang terhadap profitabilitas. Tujuan penelitian adalah untuk menguji apakah Debt to Assets Ratio (DAR) dan Debt to Equity Ratio (DER) berpengaruh signifikan terhadap Return on Assets (ROA) dan Return on Equity (ROE). Penelitian menggunakan pendekatan kuantitatif dengan metode Partial Least Squares Structural Equation Modeling (PLS-SEM) dan teknik purposive sampling pada sembilan perusahaan. Hasil penelitian menunjukkan bahwa DAR dan DER tidak berpengaruh signifikan terhadap kinerja keuangan baik secara parsial maupun simultan. Hal ini mengindikasikan bahwa kinerja keuangan subsektor makanan dan minuman lebih dipengaruhi oleh efisiensi operasional, strategi pasar, serta faktor eksternal daripada struktur modal. Temuan ini menekankan pentingnya mempertimbangkan faktor lain di luar leverage keuangan.

Kata Kunci: Struktur Modal, DAR, DER, ROA, ROE

PENGARUH MOTIVASI KERJA TERHADAP KINERJA KARYAWAN KFC ALAM SUTERA

2025-11-20T02:49:11+00:00

This study aims to determine the effect of Work Motivation on Employee Performance at KFC Alam Sutera. The method used is simple linear regression with a quantitative approach, involving a sample of 35 respondents from KFC Alam Sutera employees. The results show that Work Motivation has a significant effect on Employee Performance, with a t-value of 5.328 and a significance level of < 0.001. The F-test indicates that the model is statistically significant overall (F = 28.388; Sig < 0.001). The R Square value of 0.462 indicates that 46.2% of the variation in employee performance is explained by work motivation.

Keywords: Work Motivation, Employee Performance, Simple Linear Regression

Mapping Innovation Paths: A Systematic Analysis of Innovative Work Behavior in Hospitality Industry

2025-11-20T02:49:11+00:00

The hospitality industry depends on employees’ innovative work behavior (IWB) to remain competitive, yet prior studies offer fragmented insights into its drivers, dimensions, benefits, and challenges. This study conducts a systematic review of 64 articles (2019–2024) from Scopus and Web of Science using the PRISMA approach. Results show that organizational support, creativity, leadership styles, knowledge sharing, and motivation foster IWB in hotels, with dimensions covering idea generation, promotion, development, and implementation. IWB enhances performance, customer satisfaction, and competitiveness but faces challenges such as limited resources, leadership constraints, and high turnover. This study integrates recent evidence to provide a comprehensive understanding of IWB and practical implications for managers, policymakers, and researchers.

PENGARUH KENAIKAN HARGA KOMODITAS SEMBAKO TERHADAP DAYA BELI KONSUMEN KELURAHAN PONDOK LABU KECAMATAN CILANDAK JAKARTA SELATAN

2025-11-20T02:49:11+00:00

The problem in this study is the increase in basic food (sembako) prices that pressures the purchasing power of middle-to-lower-income households in Kelurahan Pondok Labu, South Jakarta. The purpose of this research is to analyze the effect of rising food commodity prices on consumer purchasing power. The study applied a quantitative approach with a survey method and simple linear regression analysis. Data were obtained from 58 housewives through questionnaires. The instruments were declared valid, reliable, and fulfilled classical assumption tests. The results show that the increase in sembako prices has a significant effect on consumer purchasing power (sig. 0.000 < 0.05; t-count 5.245 > t-table 1.673). Shallots were identified as the most affected commodity, followed by garlic, chili, and eggs. The discussion reveals that households respond by reducing purchase volumes, seeking cheaper alternatives, and adjusting their budgets to maintain economic stability.

PENGARUH KOMPETENSI KERJA DAN LINGKUNGAN KERJA TERHADAP MOTIVASI KERJA PERSONEL POLRI PADA SEKOLAH POLISI WANITA (SEPOLWAN) DI JAKARTA

2025-11-20T02:49:11+00:00

This competence is an ability or capacity of a person in carrying out various tasks in a job. The work environment is something that exists around the environment of workers that can influence them in carrying out tasks such as. Work motivation is the driving force for a person to make the greatest contribution for the success of the agency in achieving its goals. The objectives of the study are as follows: To find out whether together the influence of Work Competence and Work Environment on Work Motivation of Police Personnel at the Women's Police School (Sepolwan) in Jakarta. The sampling technique used in this study the author used the Random Sampling technique or randomly from the existing population of 181 people, the population used as a sample refers to the Slovin formula in Husein Umar, 2017, 65 samples were obtained.

The results of the study showed that partially and simultaneously there was a positive and significant influence between Work Competence and Work Environment on the Work Motivation of Police Personnel.

DAMPAK KEPEMIMPINAN, KUALITAS KERJA DAN PROFESIONALISME TERHADAP KINERJA PERSONEL PADA LEMDIKLAT POLRI DI JAKARTA

2025-11-20T02:49:12+00:00

Leadership is a person who has skills and strengths, especially superior skills in one area so that he is able to influence other people. Work quality is a result that can be measured by the effectiveness and efficiency of the work carried out. Performance is the work result that can be achieved by a person or group of people in an organization. The aim of the research is as follows: To find out whether leadership and work quality together influence the performance of Polri personnel at the National Police Education and Training Institute in Jakarta. The sampling technique used in this research, the author used the Random Sampling technique or randomly from the existing population of 451 National Police Personnel who were used as samples referring to the Slovin formula in Husein Umar, 2017, obtained a sample of 82 people. The positive influence of leadership on the performance of National Police Personnel obtained a partial value of 0.916, meaning there is a very strong influence or influence with a coefficient of determination of 83.9%. This is proven by hypothesis testing, the value obtained is to = 12.253 > t0.05 (80) = 1.660, so Ho is rejected and Ha is accepted, meaning there is a very significant effect.

Pengaruh Lingkungan Kerja Terhadap Kinerja Karyawan Pada Bank Mayapada Salemba Jakarta

2025-11-20T02:49:12+00:00

This study aims to analyze the effect of work environment on employee performance at Bank Mayapada Salemba Jakarta. A quantitative approach with a saturated sampling technique was used, involving 78 employees. Data analysis employed simple linear regression. The results show that the work environment has a positive and significant effect on employee performance, indicated by a regression equation of Y = 4.531 + 0.896X. The t-count value of 18.438 > t-table 1.665 with a significance level of <0.05 proves that the work environment significantly affects employee performance. Furthermore, the coefficient of determination (R²) is 0.817, meaning that 81.7% of employee performance variation can be explained by the work environment, while the remaining 18.3% is influenced by other factors not examined in this study.

Keywords: Work Environment, Employee Performance, Regression Analysis

PENGARUH KUALITAS KERJA DAN MOTIVASI KERJA TERHADAP KINERJA PERSONEL POLRI PADA LEMBAGA PENDIDIKAN SEKOLAH POLISI NEGARA (SPN) BATUA POLDA SULAWESI SELATAN

2025-11-20T02:49:12+00:00

Work quality is the level achieved from the process or results obtained in an activity approaching perfection. Work motivation is the driving force for someone to make the greatest possible contribution for the success of the organization in achieving its goals. Performance is the result of work that can be achieved by a person or Police Personnel in carrying out their duties in an organization. The objectives of the study are as follows: To determine whether together the influence of Work Quality and Work Motivation on the Performance of Police Personnel at the Batua State Police School (SPN) of South Sulawesi Regional Police

The sampling technique used in this study the author used the Random Sampling technique or randomly from the existing population of 166 people, the population used as a sample refers to the Slovin formula in Husein Umar, 2017, 62 samples were obtained. Based on the calculation results of the data, the positive influence of Work Quality on the Performance of Police Personnel was obtained with a partial value of 0.918, meaning there is a very strong influence or influence with a coefficient of determination of 84.3%. This is proven by the hypothesis test of the Work Quality variable on the Performance of Police Personnel, the value of to = 13.352> t0.05 (61) = 1.670, so Ho is rejected and Ha is accepted, meaning there is a very significant influence. Based on the calculation results, there is a positive influence of Work Motivation on the Performance of Police Personnel, the partial value of 0.843 is obtained, meaning there is a very strong influence or influence with a coefficient of determination of 71.1%. This is proven by the hypothesis test of the Work Motivation variable on the Performance of Police Personnel, the value of to = 6.917> t0.05 (61) = 1.670, so Ho is rejected and Ha is accepted, meaning there is a significant influence. Simultaneously there is a positive influence of the variables of Work Quality and Work Motivation on the variable of Police Personnel Performance with a simultaneous correlation value or Model Summary producing an R value of 0.916 and while the R Square value is 0.839 or 83.9%, this can be stated that the results of the analysis together the variables of Work Quality and Work Motivation on the variable of Police Personnel Performance have a very strong influence. Proven through the results of the F test (ANOVA) or F count obtained a value of 382,889 which is greater than F table (62) of 2.760 with a significant level of 0.000 because 0.000 <0.05, then it can be said that the variables of Work Quality and Work Motivation together or simultaneously on Police Personnel Performance have a very significant influence.

PENGARUH KEPEMIMPINAN DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN DI PT CERIA JUSINDO NUSANTARA

2025-11-20T02:49:12+00:00

Penelitian ini bertujuan untuk mengetahui pengaruh kepemimpinan dan lingkungan kerja terhadap kinerja karyawan di PT Ceria Jusindo Nusantara. Metode yang digunakan adalah pendekatan kuantitatif dengan teknik analisis regresi linier berganda. Data dikumpulkan melalui penyebaran kuesioner kepada karyawan sebagai responden. Hasil penelitian menunjukkan bahwa variabel kepemimpinan tidak berpengaruh signifikan terhadap kinerja karyawan, dengan nilai signifikansi sebesar 0,864 (> 0,05). Sebaliknya, lingkungan kerja berpengaruh signifikan terhadap kinerja karyawan, ditunjukkan dengan nilai signifikansi sebesar 0,000 (< 0,05) dan koefisien regresi sebesar 0,931. Secara simultan, kepemimpinan dan lingkungan kerja berpengaruh terhadap kinerja karyawan berdasarkan hasil uji F. Temuan ini menunjukkan bahwa lingkungan kerja merupakan faktor penting yang memengaruhi kinerja, sementara kepemimpinan belum memberikan dampak signifikan dalam konteks perusahaan ini. Penelitian ini diharapkan dapat menjadi masukan bagi manajemen perusahaan dalam meningkatkan produktivitas kerja karyawan melalui pengelolaan lingkungan kerja yang optimal.

Kata Kunci: Kepemimpinan, Lingkungan Kerja, Kinerja Karyawan

The Influence of Own Capital, People's Business Credit (KUR), and Labor on MSME Income in Batuan District

2025-11-20T02:49:12+00:00

Micro, Small, and Medium Enterprises (MSMEs) are a sector that plays a significant role in driving Indonesia's economic growth. They are also considered a key force in strengthening economic resilience. The purpose of this study is to analyze the relationship between equity, micro-enterprise credit (KUR), and labor on MSME income in Batuan District. This study employed a quantitative method with a descriptive approach. The data used were primary data obtained through questionnaires distributed to MSMEs in Batuan District. The population of this study was 176 MSMEs, using a non-probability purposive sampling technique to obtain a sample of 82 respondents. Data management was performed using IBM SPSS 26. The results of this study indicate that the three independent variables, equity, micro-enterprise credit (KUR), and labor, both separately and simultaneously, significantly influence MSME income in Batuan District

PENGARUH CITRA MEREK DAN PENGALAMAN PELANGGAN TERHADAP KEPUTUSAN PEMBELIAN ULANG GENERASI Z DENGAN KEPERCAYAAN MEREK SEBAGAI VARIABEL MEDIASI

2025-11-20T02:49:12+00:00

The cosmetics industry in Indonesia has experienced significant growth in recent years, even so consumers must remain smart in choosing cosmetic products. This study aims to examine the effect of brand image and customer experience on generation Z's repurchase intention in Sumenep Regency through brand trust. This research was conducted on Pinkflash cosmetic products. This study used purposive sampling method as a sampling technique and obtained a sample size of 108 respondents. The testing technique used in this research is PLS-SEM. The results showed that brand image, customer experience, and brand trust have a direct influence on repurchase intention. Meanwhile, brand image does not influence repurchase intention through brand trust, but customer experience affects repurchase intention through brand trust.

THE ROLE OF SELF CONTROL IN MEDIATING FASHION PRODUCT SHOPPING BEHAVIOR IN E-COMMERCE

2025-11-20T02:49:12+00:00

Business development through e-commerce is one of the strategies to increase sales volume, especially in a situation like today that uses technology, this research was conducted with the aim of finding out and proving whether there is a correlation between the influence of online customer reviews and live streaming on purchase decisions with self-control as a mediating variabel for consumers of e-commerce fashion products Shopee in Sumenep Regency. The research method carried out in this study uses a quantitative method, with a non-probability sampling technique of purposive sampling through the distribution of questionnaires, the use of samples in this study is 156 respondents.The results of the analysis in this study using SmartPLS 3 show that online customer reviews have a positive and significant effect on purchase decisions. Live streaming has a positive and significant effect on purchasing decisions. Self-control has a positive and significant effect on purchasing decisions. Online customer reviews mediated by self-control have a positive and significant effect on purchase decisions. Live streaming mediated by self-control has a positive and significant effect on purchasing decisions.

PERAN MOTIVASI DAN LEADERSHIP DALAM MENINGKATKAN KINERJA GURU DI SDN BUNGBUNGAN

2025-11-20T02:49:12+00:00

Peningkatan kualitas pendidikan sangat bergantung pada kinerja guru, yang dipengaruhi oleh berbagai faktor, termasuk motivasi kerja dan gaya kepemimpinan kepala sekolah. Di SDN Bungbungan, masih ditemui tantangan seperti semangat kerja guru yang bervariasi dan belum optimalnya kolaborasi tim. Dalam konteks tersebut, motivasi dan kepemimpinan menjadi aspek penting untuk menciptakan lingkungan kerja yang produktif dan mendukung. Penelitian ini bertujuan untuk mengetahui peran motivasi dan leadership dalam meningkatkan kinerja guru di SDN Bungbungan. Metode yang digunakan adalah kualitatif deskriptif, dengan teknik wawancara mendalam terhadap 9 informan yang dipilih secara purposif, terdiri dari Kepala Sekolah, Bendahara BOS, 4 Guru PNS, dan 3 Guru Honorer. Teknik analisis data meliputi reduksi data, penyajian data, serta penarikan kesimpulan dan verifikasi. Hasil penelitian menunjukkan bahwa motivasi dan leadership berperan dalam peningkatan kinerja guru. Kepala sekolah menerapkan gaya kepemimpinan demokratis yang mendorong suasana kerja terbuka, suportif, dan partisipatif. Terdapat hubungan yang saling menguatkan antara motivasi, kepemimpinan, dan kinerja guru di sekolah.

PENGEMBANGAN KOMPETENSI DALAM MENINGKATKAN KINERJA KARYAWAN PADA BAKOEL MOZA DI SUMENEP

2025-11-20T02:49:12+00:00

Employee competencies are still not up to expectations, such as the inability to create and assemble varied and neat handmade items, the price list does not match the sales volume, communication between employees and customers is not yet fully effective, and the employee recruitment SOP is not in place, necessitating competency development. This study aims to determine the description of employee competency development and the obstacles encountered at Bakoel Moza in Sumenep Regency. This type of research uses qualitative methods with observation, interviews, and documentation. Data analysis techniques include data collection, data reduction, data presentation, and drawing conclusions. The results show that competency development is carried out through training, division of tasks according to expertise, department transfers, and the creation of a positive work environment. However, the main obstacles are ineffective communication and the lack of comprehensive training. Performance assessments cover discipline, creativity, and responsibility. Competency development strategies have been shown to increase employee productivity and readiness to face work challenges. However, a more systematic approach is needed to ensure all employees develop according to business needs. This study provides an overview of the importance of competency development in improving employee performance at Bakoel Moza.