Abhakte Jurnal Pengabdian Kepada Masyarakat

Empowering Gen-Z: Pelatihan Digital Marketing Berbasis AI untuk Siswa SMK Nurul Jadid Paiton Probolinggo

2025-06-16T01:36:10+00:00

The rapid development of digital technology requires the younger generation, especially vocational high school students, to have skills in digital-based marketing. However, many students still do not understand and master effective digital marketing strategies, especially those that utilize artificial intelligence (AI). Therefore, this community service activity aims to improve the understanding and skills of SMK Nurul Jadid Paiton Probolinggo students in AI-based digital marketing. The training was carried out through lecture methods, interactive discussions, and direct practice using various AI tools for digital marketing. Evaluation was carried out through pre-tests and post-tests to measure the effectiveness of the training. The results of the implementation showed a significant increase in student understanding and skills. The average pre-test score of 62.3 increased to 85.7 in the post-test, indicating the effectiveness of the practice-based learning approach. In addition, students were able to implement digital marketing strategies independently in business simulation projects. This activity not only provides short-term benefits but also contributes to students' readiness to face competition in the digital industry. As a follow-up, further mentoring and integration of materials into the school curriculum are recommended to ensure the sustainability of the benefits of this program.

Digital and Print Catalog Creation Appropriate Technology Tools Resulting from DRTPM Community Service 2019-2024 LPPM University

2025-06-16T01:36:10+00:00

The Wiraraja University Research and Community Service Institute (LPPM) has implemented various community service programs which have produced various appropriate tools and technology during the 2019-2024 period. However, the results of this service have not been well documented and have not been widely published, so its use by the community is still considered limited. The aim of this activity is to compile and publish digital and printed catalogs containing complete information regarding appropriate tools and technology resulting from community service by LPPM Wiraraja University during the 2019-2024 period. It is hoped that this catalog can become a reference that is easily accessible to the public, government and other related parties, so that it can increase the use and adoption of the technology that has been developed. The targeted output in this activity is the creation of a catalog which contains and documents appropriate tools and technology resulting from DRTPM community service during the 2019-2024 period under LPPM Wiraraja University in PDF format and web-based applications at issue.com for digital catalogs and books or magazines for printed catalogues.

Upaya Promosi Pariwisata Melalui Pelatihan Public Speaking dalam Meningkatkan Self-Confidence Siswa di MA AL-ANWAR Gadu Barat Kecamatan Ganding

2025-06-16T01:36:10+00:00

Potensi siswa MA AL-ANWAR Sumenep yang memiliki sebagai pemuda genarasi bangsa merupakan peluang yang tepat bagi pengembangan diri siswa, melalui kegiatan pelatihan pubic speaking membantu meningkatkan kepercayaan diri generasi muda pada masa mendatang, hal ini sejalan dengan Kabupaten Sumenep dengan industri wisata memberikan peluang besar bagi generasi muda, kegiatan PkM ini dilakasanakan pada siswa MA AL-ANWAR Desa Gedu barat Kecamatan Ganding Kabupaten Sumenep dengan memilih perwakilan dari setiap masing masing kelas jurusan untuk mendapat pelatihan pubic speaking. Kegiatan pelatihan dimulai dari metode wawancara, FGD dengan pihak guru dan siswa kemudian tim PkM mempetakan masalah masalah dengan menghadirkan solusi yang ditawarkan. Beberapa kekurangan yang L dmiliki oleh siswa MA AL-ANWAR adalah kepercayaan diri yang rendah, lemahnya komunikasi, dan kurangya komunikasi aktif. Dari masalah tersebut kemudian tim PkM menyusun langkah langkah strategis dengan melihat peluang sumenep sebagai kota wisata dengan berencana melakukan PkM Upaya Promosi Pariwisata Melalui Pelatihan Pubic Speaking dalam meningkatkan Kepercayaan Diri Siswa MA AL-ANWAR.

Kata Kunci: Pengenalan Promosi Pariwisata, Pelatihan Public Speaking

Strategi Inovatif Dalam Pengembangan Komunitas DKV Fisip Unija

2025-06-16T01:36:10+00:00

Innovative strategies in developing the Visual Communication Design (DKV) community in the FISIP Wiraraja University environment. The approach used is descriptive qualitative with a case study method, through in-depth interviews, participatory observation, and analysis of community activity documentation. The results of the study indicate that the DKV community is in the phase of forming and strengthening its identity, with student initiatives as the main driver. Innovative strategies implemented include the use of social media (Instagram, TikTok, YouTube) to build a digital identity and disseminate educational content, internal training based on needs, and integration of user feedback in design development. Community activities also reflect a collaborative and user-centered design approach, such as the preparation of visual templates and digital portfolio catalogs. However, the community still faces challenges in the form of limited resources, non-standardized training structures, and lack of external collaboration. This study recommends strengthening level-based training, integrating social and technological issues into design practices, and developing cross-sector partnerships. The FISIP DKV community has great potential as an agent of social and cultural change if innovative strategies are implemented sustainably and adaptively to technological developments.

PELATIHAN PEMBUATAN VISUAL PROMOSI DIGITAL PADA UMKM DESA KRIKILAN SANGIRAN

2025-06-16T01:36:10+00:00

Sinergi antara sektor pariwisata serta perkembangan teknologi digital merupakan faktor yang sangat mempengaruhi aktivitas ekonomi didaerah sekitarnya terutama pada UMKM. Perkembangan ini memberi peluang bagi pelaku UMKM terutama di desa Krikilan untuk meningkatkan visibilitasnya melalui strategi pemasaran yang lebih efektif yaitu melalui promosi digital. Dalam konteks tersebut, pelatihan pembuatan visual promosi digital kepada UMKM Desa Krikilan, Sangiran bertujuan untuk meningkatkan kemampuan masyarakat dalam memanfaatkan teknologi digital untuk meningkatkan daya saing produk di pasar yang lebih luas melalui media online. Pelatihan dilakukan dengan pemaparan konsep dasar desain grafis, serta pelatihan dasar foto produk yang relevan dan aplikatif. Seiring meningkatnya penggunaan platform e-commerce dan media sosial sebagai alat promosi jual beli, strategi visual promosi menjadi faktor utama untuk menarik dan mempertahankan pelanggan. Dengan mengikuti pelatihan ini, pelaku UMKM di Desa Krikilan diharapkan mampu mempromosikan UMKM yang mereka miliki secara lebih efektif dan menarik sehingga dapat lebih kompetitif di era digital serta memperluas jangkauan pasar serta meningkatkan penjualan secara berkelanjutan khususnya pada media online.